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SaaS vs. One-Time License Software: Choosing the Right Model as An African Company
Software acquisition and usage have evolved dramatically, shifting from the conventional one-time license purchase to the more adaptable...

AfricaStartNow
Mar 5, 20257 min read


Executive and Non-Executive Directors: Roles in African Corporate Governance
The roles of Executive Directors and Non-Executive Directors are essential in shaping the governance of an organization. As an African...

AfricaStartNow
Mar 5, 20253 min read


African Companies: Revenue vs. Profit for Sustainable Growth
Understanding financial terms is crucial for business success, yet many African companies confuse revenue and profit. Revenue refers to...

AfricaStartNow
Mar 3, 20253 min read


Shareholders vs. Stakeholders in African Corporate Governance
Understanding the difference between a shareholder and a stakeholder is essential for anyone involved in African companies. Shareholders...

AfricaStartNow
Feb 24, 20255 min read


Customer vs. End User in African Companies: A Strategic Distinction
For businesses operating in Africa's diverse markets, a nuanced understanding of the difference between customers and end users is not...

AfricaStartNow
Feb 24, 20254 min read


VAT and Withholding Taxes in Africa: A Guide for CFOs
What Is VAT? Value-Added Tax (VAT) is an indirect consumption tax levied on the sale of goods and services. In Africa, VAT is applied at...

AfricaStartNow
Feb 24, 20253 min read


Professional Email vs. Gmail: Boosting Brand Credibility in Africa
In Africa's competitive B2B arena, every detail matters. Studies indicate that companies using free email services risk up to a 30% loss...

AfricaStartNow
Feb 17, 20254 min read


Understanding Share Capital: Role, Classification, and Minimum Requirements in Africa
Understanding Share Capital in Business Share capital is a fundamental concept in corporate finance, representing the funds raised by a...

AfricaStartNow
Feb 4, 20253 min read


European Consumer Rights: A Guide for African Companies Serving EU Customers
Agnes Okafor had built a thriving handmade jewelry business in Lagos, with customers across Africa. When she decided to expand into the...

AfricaStartNow
Jan 27, 20253 min read
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